What’s up with #TheWhistlingChef hype?

I am sure you noticed that #TheWhistlingChef was simply taking over all your social media timelines the past couple of days.  Troupes of whistling chefs were spotted at strategic spots all over the country.  But what were they whistling about?

#TheWhistlingChef PR Clover Campaign BoozyFoodie News

They are sharing the good news!

Clover launch an innovate range of Ready to Eat meals, with first-to-Africa FreshVacSeal™ packaging technology – under the Whistling Chef brand. The packaging technology allows consumers to enjoy a fresh meal with an extended shelf life. The meals are preservative free, a source of calcium, colourant free and has protein from 9 amino acids.  All the meals is Halaal. 

The Whistling Chef is not just a clever brand name – these nutritious and delicious meals that offer family favourite recipes, actually whistle in the microwave when they’re perfectly heated! 

Launched at Melrose Arch with the help of local celebs Pearl Thusi and Ntokozo Dlamini who lead an intrigued crowd to the tasty offerings, Clover’s latest products promise delicious convenience with quality ingredients.

#TheWhistlingChef PR Clover Campaign BoozyFoodie News

“We know what a struggle it is for families, Moms who want to take the night off, and executives and students to rustle up a dinner that is nutritious, containing real, fresh ingredients that is ready in just a few minutes. It’s for this exact reason that we’ve created The Whistling Chef range,” says Marketing Manager at Clover Mone Gerryts. “Made with only the best and freshest ingredients, the Whistling Chef range contains real Clover cheese, milk, butter and cream to ensure a quality, preservative free product.”

The Whistling Chef offering has launched with five initial variants including Creamy Macaroni & Cheese; Cottage Pie; Creamy Alfredo; Beef Lasagne and Spaghetti Bolognaise.

#TheWhistlingChef PR Clover Campaign BoozyFoodie News

 It’s been available from the 14th May at select retailers and forecourts nationwide. The product’s fun pay off lines perfectly sums up the range’s appeal across target markets: ‘Working late again!’, ‘Mom’s night off!’ and ‘Cooking for one made fun!’.

For more information follow the hashtag #TheWhistlingChef on social media platforms or visit us at these accounts: Twitter: @Whistling_Chef; Facebook: @cloverwhistlingchef; Instagram: @cloverwhistlingchef

All info and images supplied 

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