Nespresso Master Origin: The Important of Coffee in Craft, Cuisine and Culture

Coffee, from its creation to its consumption, is a craft. The ritualist process of crafting the perfect blend – the care, the commitment, the community around it – is reflected in the experiential value of making and enjoying that perfect cup of coffee. This ritualistic routine is entrenched in our culture – whether enjoying a cup after a long day or pairing it with your favourite cuisine, the moments that coffee makes better are boundless.

The taste sensations of coffee brought to our cups are mastered by craftsmen, and encapsulated by ​Nespresso’s new Master Origin collection. This finely crafted range coffees include five distinct coffee sensations all inspired by the land from which they originate.

Each of the Master Origin coffees has been on a unique journey of discovery. The ​Nespresso​ coffee experts scoured the world to discover the finest coffee sourcing regions, from the forested mountains of Sumatra through to the highland vales of Nicaragua. Within each selected region, ​Nespresso​ formed a partnership with the local farming experts and embarked on a mission to test innovative and demanding farming practices, all with the goal of crafting incredible new coffee aromas and tastes.

In Ethiopia, the coffee beans had a meticulous raking every hour by hand to ensure even drying throughout the batches. In Colombia, the typical harvest time was pushed to the limit – each coffee cherry was left on the tree, risking fermentation, until it was exactly the right shade of deep purple to be picked. Over in Sumatra, Indonesia, farmers used a traditional and uniquely local wet-hulling method, whilst in Nicaragua, a sweet approach was taken, using the ‘black honey’ method which involves leaving the coffee bean in its natural fruit layer whilst it is drying to allow it to soak up the natural sugars. The coffee sourced in India experienced an age-old ‘monsoon’ technique that was once a natural occurrence when coffee, historically transported via boat, took on a high level of moisture from the ocean, making the beans swell and reveal a unique new flavour. This process was applied to Master Origin India, where Robusta beans were ‘monsooned’.

Karsten Ranitzsch, the Head of Coffee at ​Nespresso​, explains: “Processing techniques play a hugely important role in the final coffee profile and with the new Master Origin coffees we wanted to expand on this idea further and see how we could use a mix of traditional, new and adapted methods to produce five distinct and original coffees. Together with the local farmers, we took risks and challenged ourselves to achieve these tastes, and this was only made possible thanks to the mutual trust and supportive relationships with the local coffee farmers, established through the ​Nespresso AAA Sustainable Quality™ Program.

Through this program, we worked closely with knowledgeable and passionate farmers at each origin’s location to master the craft of these origin coffees.”

EMBARK ON A JOURNEY OF DISCOVERY WITH NESPRESSO MASTER ORIGIN
Master Origin: Indonesia ● Flavour profile: Rich & Woody ● Processing technique: Wet hulling ● The constant humidity in Sumatra has led farmers to hull their beans when still wet, creating a distinctly rich, velvety texture and wild, woody taste.

Master Origin: Ethiopia ● Flavour profile: Flowery & Bright ● Processing technique: Natural dry processing ● The local farmers in Ethiopia have perfected the ancient dry-processing technique over many years, drying their whole coffee cherries in the highland sun to cultivate delicate fruity flavours.

Master Origin: India ● Flavour profile: Intense & Spicy ● Processing technique: Monsoon ● The powerful wet monsoon winds sweep into India’s Malabar coasts for months. Our partner farmers harness their power to cultivate a coffee of incredible intensity.


Master Origin: Nicaragua ● Flavour profile: Sweet & Harmonious ● Processing technique: Black honey ● In the highland vales of Nicaragua, our black honey coffee is hand raked every hour under the hot sun to absorb the sweet flavours from its fruit.

Master Origin: Colombia ● Flavour profile: Fruity & Vibrant ● Processing technique: Late harvest ● We introduced the late-harvest technique to the high forests and rolling hills of Colombia. The coffee is left to mature on the branch much later, and with each new day that dawns, each individual cherry must be assessed and picked only if it’s perfectly ready.
Each of the Master Origin coffees can be enjoyed as an Espresso (40ml) or as a Lungo (110ml) and they will be a permanent addition to the ​Nespresso​ coffee range, available from 24 August 2018 from ​Nespresso​ Boutiques and Booths worldwide, as well as through orders from the ​Nespresso​ Club on 0800 637773 or online at www.buynespresso.com.

Image and info provided via PR

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